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In the last fifteen years or so, digital content marketing has risen up in the ranks of marketing and promoting a company and its product or service, via the blog. What started out as Mommy bloggers posting their latest tips on juggling three young children and their Etsy business, or their love of food or DIY projects, has now become one of the top tools for marketing a business. The Importance of Blogging Now I see blogs for nearly every company’s website I visit, and for good reason. Content marketing pulls in traffic, and gets readers engaged in a product or service that then allows them to gain knowledge, resulting in an informed decision on what to purchase or continue learning more about for expertise on a given topic. Done right, digital content marketing can increase a website’s traffic substantially - if you have the right SEO keywords, placed in the right area, coupled with a dynamite meta description. Long gone are the days of simply stuffing as many keywords into a blog or article, so Google or other search engines will pick those up and rank them. It’s now a matter of the K.I.S.S. Principal. After all, who wants to read a blog that has so many redundant words that make reading it confusing and turns them off from continuing further? Not your customers. When using digital content marketing, here are some simple rules to live, er, write by: Keep it short and sweet, unless it’s technical writing and your clients or customers are already experts in the area. A blog post of about 250-300 words can be all you need for a product description or information on a topic that is then sourced accordingly. Ensure you have not just credible sources, but ones that are easy for readers to peruse, not just a wall of text that may attract a scientist or philosopher, but make your customers run the other way. Use anecdotes to appeal to your target audience. A short anecdote or story at the beginning of an article can pull in a reader, helping them feel relatable to the topic at hand.  Get to the meat of the topic fairly quickly, ensuring to post benefits or advantages of your product or service over the competition. Why are you different? What makes you unique and better than the other guys? Keep visitors engaged by including infographics, short videos, images, memes, whatever gets the reader to stay on your site. Always, always invite a call-to-action at the end of the article with contact information. This is your invitation for readers to check out your business, a kind of opening the door to your home and allowing a visitor in, type of feel; doing this allows them to see what’s behind closed doors and if they want a part of it. Last, but certainly not least, a promotion, special, coupon, or sale campaign can further increase traffic and customers - especially if you’re a new business that needs customers and clients. Write what people are looking for, in their language, and in a relational tone. Online digital marketing is, after all, the top way to build your customer base and clientele; and the more you utilize its power, the bigger your presence gets, and the higher your ROI becomes.  Contact Me So, now you know the simple rules of digital content marketing, ensure you hire the right person who knows content marketing best practices and can lead a dynamic team to implement these...and I know just the person....😏

LinkedIn, a dynamic platform with over 850 million members, stands as the epicenter for professionals seeking daily inspiration, industry trends, and career advancement opportunities. Did you know that a staggering 40% of users visit LinkedIn daily to stay ahead in their careers and share impactful content? Harnessing the potential of LinkedIn for AI-driven marketing discussions not only broadens your reach but also brings forth a myriad of benefits. ✨  Engagement Amplification with Bullet Points:  Elevate your content by making it reader-friendly. Implementing bullet points not only enhances readability but also ensures that your insights are easily absorbed by your audience. Increased engagement is just a bullet away! 📈  Visual Storytelling for Maximum Impact:  Visuals speak louder than words! For small to medium enterprises with up to 50,000 followers, incorporating images into your posts can significantly boost engagement per impression. Paint a compelling visual narrative that captivates your audience. 🤖  AI Post Generators: Crafting with Efficiency:  Overcoming writer's block? AI tools like Jasper, Taplio, or Anyword are your creative companions. Beyond inspiration, these tools help structure your ideas, optimize content for SEO, and elevate your engagement levels. Let AI streamline your content creation process, saving you time and effort. 💡  Benefits of AI-Assisted Content Creation on LinkedIn: Enhanced Productivity:  AI post generators hasten each step of the writing process, allowing you to focus on strategic aspects of your content. Improved Engagement:  AI tools refine and rephrase your writing, ensuring it resonates with your audience and boosts overall engagement. Performance Metrics:  Gain insights into your content's performance. Understand what works and refine your strategy for optimal results. 🔍  Social Listening for Real-Time Insights:  Tailor your content to current trends using social listening tools. LinkedIn's competitor analytics feature provides additional insights, guiding you toward topics that align with your audience's interests. In conclusion, leveraging AI on LinkedIn is not just a strategy; it's a journey toward unparalleled marketing success. Enhance your engagement, streamline your content creation, and stay at the forefront of your industry with the seamless integration of AI in your LinkedIn marketing endeavors. Let's continue this transformative AI conversation on LinkedIn! 🚀🔗

As we welcome the beautiful season of spring, it's time to prepare our gardens for a flourishing year ahead! Here are some essential tips and tricks for your spring garden cleanup and prep: 🍃 Clear Out Winter Debris: Remove any dead leaves, branches, and debris accumulated over winter. Clear out old plant material from last year to make way for new growth. ☀️ Inspect and Prune: Check trees and shrubs for winter damage and prune accordingly. Trim back overgrown branches to promote healthy growth and shape. 💧 Check Irrigation Systems: Test your irrigation system to ensure proper functioning after winter. Clean or replace any clogged or damaged sprinkler heads. 🌸 Prepare Soil and Beds: Loosen and aerate soil in garden beds to improve drainage and root growth. Add compost or organic matter to enrich the soil and provide plant nutrients. 🌱 Start Seedlings Indoors: Begin planting seeds indoors for vegetables and annual flowers. Use seed starting trays or containers with good drainage and adequate light. 🌿 Mulch and Weed Control: Apply a layer of mulch to retain moisture, suppress weeds, and regulate soil temperature. Stay on top of weed control to prevent them from competing with your plants. 🌻 Plan Your Planting Schedule: Research and plan your garden layout and planting schedule based on your region's climate and frost dates. Consider companion planting to maximize space and encourage natural pest control. Let's get dirty and create stunning, vibrant gardens this spring!  P.S. Let me know if there are topics you would like me to address this planting season!

Many things in business move quickly. Deadlines loom, projects shift, and results are often expected quickly. But there's a valuable lesson to be learned from the world of gardening: sometimes, the most rewarding endeavors require patience and dedication. Planting a garden isn't just about tossing some seeds in the dirt and hoping for the best. It's a commitment that starts long before the first sprout emerges. From meticulously choosing the right plants for your climate to nurturing seedlings with consistent care, a thriving garden requires a long-term vision and the willingness to see things through. Here are some key aspects to consider when embarking on your gardening journey: Planning the Plot: Research is key! ️‍♀️ Understand your local climate, sun exposure levels, and soil composition. Choose plants that will flourish in these conditions. Think strategically. Consider your available space and how you'll use it. Raised beds are great for small areas, while container gardening allows for flexibility. ➡️ 👩‍🌾 Planting and Nurturing: 🌱 Quality matters! Invest in healthy seeds and seedlings from reputable sources. ⌚ Timing is everything! ️ Follow planting guides specific to your region and plant varieties. 🧤 Tender loving care! Water regularly, fertilize appropriately, and promptly address any pest or disease issues. The Rewards of Patience in Planting a Garden While the initial stages require planning & effort, the rewards of a flourishing garden are worth the wait. Here are some benefits to reap: 🥗 Fresh, healthy food: Nothing beats homegrown vegetables and herbs bursting with flavor and free of chemicals. 😌 Stress relief: Gardening is a therapeutic activity that provides a connection to nature and a sense of accomplishment. 🏡 Aesthetics: A well-maintained garden adds beauty and life to your surroundings. 📑 Learning experience: Gardening teaches valuable lessons about nature, patience, and the delicate balance of life. Tips for Success: Start small and scale up. Don't overwhelm yourself – begin with a manageable plot and add to it as you gain experience. Embrace the learning curve. Mistakes are inevitable, but they're also opportunities to learn and improve. Connect with fellow gardeners. Online forums, local gardening clubs, and community gardens offer a wealth of knowledge and support. ️ Let's cultivate some patience and watch our gardens (and our professional endeavors) flourish!

Spring is around the corner when blooms brighten our gardens and smiles, but let's not forget the spring essential garden maintenance that keeps our perennials thriving! 🌷🌿 1. Now is the time to carefully observe your plants' water and sunlight needs. Adjust watering schedules as temperatures rise and be mindful of plants that might need extra shade or more sun. ☀️💧 2. Don't forget to assess spacing! Some plants, like roses, require ample circulation for healthy growth. Prune back any overgrown branches to prevent overcrowding and ensure each plant has room to flourish. Also, don't mulch too close to their base or they won't thrive! 🌹🌱 Which brings me to ... 3. Mulching is key to retaining moisture and suppressing weeds. Choose organic materials like wood chips or shredded leaves for most perennials but avoid mulching too close to the base of plants susceptible to rot, like lavender or lamb's ear. 🪵🍂 4. Check your water hoses! 💦 Sometimes, dirt can clog up the hose and prevent any water from coming out. Inspect each hose or tube to ensure water is coming out of the holes. Also, invest in a volume controller that you can twist to get more or less volume. 5. Check your sprinkler system too. Inspect each head and repair or replace any that are broken or not giving adequate pressure. 6. Start getting weeds early! 🏡 Spray or pull to get weed growth under control. Also, if you have a garden that butts up against grass, invest in a grass barrier that goes down at least 9 inches to prevent the roots from invading the garden. By addressing these key maintenance tasks now, you'll set your garden up for a spectacular summer display! 💪🌻

Today’s post will display some of my plants, what they are, when I planted them, and how well they’ve done and are still doing. Note* These are easy summer perennials, so let's dig right in. #1 is of my clematis - Pink Beauty. I planted this in 2021 and it has thrived, climbing up the trellis attached to my garden box. Clematis like shady roots, and blossom sun, meaning they do best when their flowers get most sun but their roots are shaded by other plants in front of them. They are a perennial. #2 is a purple onion I bought at the store last year and I decided to plant it after it started growing roots in our fridge, haha. It’s now the biggest onion I have ever grown and has done amazing in my garden box - hopefully, it doesn’t compete with my cucumbers!! 🥒  #3 is my snapdragon (mixed) that has been on the east side of my house for years! It comes back every year because it gets protected by the house foundation. They’re perennial for cooler climates. #4 is Lemon Lace Elderberry and is my favorite bush! I planted 3 of them 5 years ago and for the first time, they cross-pollinated and gave me berries!! Their light lime color displays lacy white flowers in the spring and have a very mild sweet aroma. #5, #6, & #7 is my west garden, which has a variety of Clematis on trellises, geraniums that were planted this year (annual), and Paint the Town Fuschia Dianthus that grows each spring and looks stunning. I also have some succulents (desert plants)🌵growing where they get very little water and they love it!  #8 is another Clematis but it’s so gorgeous I had to mention it. This is Ruby Red and blossoms in late spring. It’s been snaking up our trellis for 4 years now and is a beautiful contrast with the cherry wood. #9 are just some of my roses. This one is Downton Abbey’s Edith’s Darling, and I have 6 of these planted in a few gardens. They make the areas pop with small, sweet-smelling blossoms that tickle your senses but aren’t too perfumy.  #10 is a full pic of the Lemon Lace Elderberries. You can’t tell that 3 bushes are in that area, but they are! They love lots of water but can get scorched by the hot sun. Okay, stay tuned for next week, when I display some more of my favorite plants and ones that aren’t doing so well, especially after our very bad windstorm yesterday. ****************************** Like, comment, and share, and don’t forget to hit that notification bell for when I post. If you love gardening and want to know more, or just beginning, join my Gardening Tips and Tricks group. Be sure also to join my newsletter, Musings & Mysteries where I post weekly chapters of the 2nd book in the Summer‘s Mystery series. Need help with job stuff, join my Job Seeker Support, Sucks, & Sucesses. Head over to my blog, where you can learn more about me and my content.  jewelswrites.blogspot.com

Spring is around the corner for us in the Northern Hemisphere and gardening and spending time outdoors are wonderful ways to connect with nature. But it's important to be aware of the potential hazards posed by various pests. While most creatures are harmless, some can cause discomfort or pose a risk to your health.

As the summer heat fades, it's the perfect time to start fall planting prep for a beautiful spring awakening! 🌷 Fall Bulbs for Spring Blooms Now is the time to start planning those spring-flowering bulbs. In northern climates, you can start planting them from the end of September into November. For southern climates, wait until at least mid-November when it’s cooler.  Think tulips, daffodils, hyacinths... imagine those vibrant colors popping up as the snow melts! ❄️➡️🌸 Zones for North America: Most spring-flowering bulbs do well in zones 3-8. Be sure to check specific bulb requirements for your zone. Zones for Europe: Generally, zones 4-9 are suitable for most spring-flowering bulbs. Again, always confirm with the specific bulb. Potted Beauties: Don't forget about your pots and containers! Fall is a great time to plant cool-season annuals like pansies, violas, ornamental peppers, cabbage, and kale. Or, plant a large Mum and let it overflow! They'll add a touch of color throughout the fall and even into winter in milder climates, and best you can add little and big pumpkins, faux corn stalks, and gourds to create a colorful garden. Tips for Fall Planting Prep Success: ✅ Ensure well-draining soil 💧 ✅ Plant bulbs at the correct depth (usually 2-3 times the bulb's height - 6-9 inches deep). For a full display, plant 5-8 per space a few inches apart. ✅ Water thoroughly after planting ✅ Consider fertilizing with a bulb-specific fertilizer at planting time to give them a boost. ✅ Water bulbs occasionally during dry fall periods to help them establish roots. Let's get those gardens ready for a stunning spring show! Happy planting! 🧑‍🌾🌻 P.S. Stay tuned for next week when I post some fall garden decor ideas! Like, comment, share, and hit that 🛎 for when I post. Join my Gardening Tips & Tricks, Job Seeker, Support and Successes, and Social Media Scams & Support groups and my newsletter Musings & Mysteries, where I post chapters of my murder series, Bombs & Begonias: A Patrice Summers Mystery. (the first one, Asters & Arsenic, is available on Amazon.) I also write and post true crime. Check out my blog @   jewelswrites.com  to learn about me and my content. If you or someone you know is looking for a marketing account manager or onboarding/ communications manager, or even a partner marketing manager, please let me know.