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At Jewels Writes, I am a dedicated marketing consultant focused on getting your brand seen, heard, and making an impact. With years of experience as an award-winning writer, I specialize in crafting strategies that elevate your business and drive results. Let’s work together to amplify your voice and create a buzz in your industry!

Looking for top-notch writing services for emails & SMS, blog posts, landing pages, or other website content? Look no further than Jewels Writes, where creativity meets demand. I offer 25 years of diverse writing experience, including SEO expertise. From journalist and magazine writing to engaging articles and blogs, I've got you covered. Let me help you elevate your online presence and captivate your audience with expertly crafted content. Choose Jewels Writes for all your writing needs and experience the difference quality makes.

When it comes to landing a marketing account manager or partner marketing manager role, your portfolio is your secret weapon. It’s not just a collection of work; it’s a story about your skills, your creativity, and your professional journey. I’ve learned that creating an effective creative portfolio takes more than just uploading projects. It requires thoughtful curation, clear presentation, and a touch of personality. Let me walk you through how to build a portfolio that truly stands out. Why Effective Creative Portfolios Matter Recruiters and hiring managers sift through countless applications every day. What makes one candidate stand out? Often, it’s the portfolio. A well-crafted portfolio shows not only what you’ve done but how you think and solve problems. It’s your chance to demonstrate your marketing expertise and writing talents in a way that a resume alone can’t. An effective creative portfolio should: Highlight your best work clearly and concisely Tell a story about your professional growth Showcase a variety of skills relevant to the role Be easy to navigate and visually appealing For example, if you’re applying for a marketing account manager position, include campaigns where you led strategy, collaborated with partners, or drove measurable results. Use brief descriptions to explain your role and the impact of each project. Workspace setup for portfolio creation How to Build Effective Creative Portfolios That Get Noticed Building an effective creative portfolio is about quality over quantity. Here’s a step-by-step approach I recommend: Select Your Best Work Choose 5-7 projects that showcase your range and strengths. Don’t overload your portfolio with everything you’ve ever done. Instead, pick pieces that align with the job you want. Tell the Story Behind Each Project For each project, include a short summary: What was the goal? What was your role? What tools or strategies did you use? What was the outcome? This context helps recruiters understand your contribution. Use Clear, Simple Design Your portfolio should be easy to navigate. Use clean layouts, readable fonts, and consistent colors. Avoid clutter or overly flashy designs that distract from your work. Include Metrics and Results Whenever possible, add numbers to show your impact. For example, “Increased social media engagement by 30%” or “Managed a campaign that generated $50K in sales.” This adds credibility. Make It Accessible Online An online portfolio is essential. It allows recruiters to view your work anytime, anywhere. You can use platforms like Behance, Adobe Portfolio, or your own website. Keep It Updated Your portfolio should evolve with your career. Regularly add new projects and remove outdated ones to keep it fresh and relevant. By following these steps, you’ll create a portfolio that not only looks professional but also tells a compelling story about your marketing expertise. Is Canva Good for Creating Portfolios? If you’re wondering whether Canva is a good tool for building your portfolio, I can say yes, with some caveats. Canva offers user-friendly templates and drag-and-drop features that make designing a portfolio accessible, even if you don’t have a design background. Here’s what I like about Canva: Ease of Use : You can quickly create polished pages without needing advanced skills. Templates : There are many portfolio templates tailored for creatives and marketers. Customization : You can adjust colors, fonts, and layouts to match your personal brand. Export Options : Download your portfolio as a PDF or share it online. However, keep in mind: Canva portfolios can sometimes look similar if you use default templates without customization. It’s best for static portfolios rather than interactive or highly customized websites. If you want to showcase multimedia or interactive content, you might need a dedicated portfolio website. Overall, Canva is a great starting point, especially if you want to create a clean, professional portfolio quickly. Just be sure to personalize it to reflect your unique style and skills. Using Canva to design a creative portfolio How to Showcase Your Marketing Expertise and Writing Talents Since your goal is to secure a marketing account manager or partner marketing manager role, your portfolio should highlight both your marketing skills and your writing abilities. Here’s how to do that effectively: Include Campaign Case Studies Present detailed case studies of marketing campaigns you managed or contributed to. Break down the strategy, execution, and results. Use visuals like charts or screenshots to support your story. Show Variety in Content Types Include samples of blog posts, social media content, email campaigns, press releases, or whitepapers you’ve written. This demonstrates your versatility as a writer. Highlight Collaboration and Leadership Marketing roles often require teamwork and leadership. Mention projects where you led a team, coordinated with partners, or managed client relationships. Use Testimonials or Recommendations If possible, add quotes from colleagues, clients, or supervisors that speak to your skills and professionalism. Link to Published Work If you have articles or content published on reputable sites, include links. This adds credibility and shows your writing reaches a wider audience. By combining marketing projects with writing samples, you create a well-rounded portfolio that speaks directly to what recruiters want to see. Tips for Making Your Portfolio User-Friendly and Memorable A portfolio that’s hard to navigate or visually overwhelming can turn recruiters away. Here are some tips to keep your portfolio user-friendly and memorable: Use Clear Navigation Organize your portfolio into sections like “Marketing Campaigns,” “Writing Samples,” and “About Me.” Use a simple menu or clickable tabs. Keep Text Concise Use bullet points and short paragraphs. Avoid jargon and keep your language straightforward. Add Visual Interest Use images, infographics, or videos to break up text and illustrate your work. Make Contact Information Easy to Find Include your email, LinkedIn profile, and any other relevant contact details on every page or in a dedicated section. Test on Different Devices Make sure your portfolio looks good and functions well on desktops, tablets, and smartphones. Add a Personal Touch A brief “About Me” section with a friendly tone helps recruiters connect with you as a person, not just a professional. By focusing on usability and personality, you make it easier for recruiters to engage with your portfolio and remember you. Bringing It All Together Creating an outstanding online creative portfolio is a powerful way to showcase your marketing expertise and writing talents. It’s your chance to tell your professional story in a way that grabs attention and builds trust. Remember to focus on quality, clarity, and relevance. Use tools like Canva if you want a quick start, but always customize your portfolio to reflect your unique strengths. Keep your portfolio updated and easy to navigate. Highlight your best work with clear explanations and measurable results. And don’t forget to add a personal touch that invites recruiters to see the real you. With these tips, you’ll be well on your way to creating a portfolio that opens doors and helps you land the marketing role you want. Keep it simple, keep it real, and keep it you. Good luck!

When it comes to growing a business or launching a new campaign, having the right marketing expert on your team can make all the difference. But finding and hiring the perfect marketing professional is not always straightforward. I’ve been through this process myself, and I want to share what I’ve learned about locating marketing professionals who can truly elevate your brand. In this post, I’ll walk you through practical steps to identify, evaluate, and bring on board a marketing expert who fits your needs. Whether you’re looking for a marketing account manager or a partner marketing manager, these tips will help you make a confident choice. The Importance of Locating Marketing Professionals Carefully Finding the right marketing expert is more than just filling a role. It’s about discovering someone who understands your business goals and can translate them into effective strategies. I’ve seen companies rush this step and end up with mismatched hires who don’t deliver results. Start by defining what you need. Are you looking for someone to manage campaigns, build partnerships, or handle digital marketing? Knowing this will guide where and how you search. Here are some ways to locate marketing professionals effectively: Use professional networks : LinkedIn is a goldmine for marketing talent. You can filter candidates by experience, skills, and location. Attend industry events : Conferences and webinars often attract marketing pros who are eager to connect. Leverage referrals : Ask colleagues or industry contacts for recommendations. A trusted referral can save you time and effort. Explore specialized job boards : Sites focused on marketing roles can help you find candidates with the right expertise. By combining these approaches, you increase your chances of finding someone who fits your company culture and marketing needs. How to Evaluate Marketing Experts Before Hiring Once you’ve located potential candidates, the next step is evaluation. This is where many recruiters and hiring managers stumble. It’s not just about resumes or portfolios; it’s about understanding how a candidate thinks and works. Here’s what I recommend focusing on: Experience with similar projects : Look for candidates who have handled campaigns or partnerships like yours. Ask for specific examples and results. Strategic thinking : During interviews, present a marketing challenge and see how they approach it. Their problem-solving skills will tell you a lot. Communication skills : Marketing is about messaging. Make sure your candidate can communicate clearly and persuasively. Cultural fit : A marketing expert should align with your company’s values and work style. This ensures smoother collaboration. Technical skills : Depending on your needs, check for proficiency in tools like Google Analytics, CRM software, or social media platforms. Don’t hesitate to ask for references and follow up with previous employers. This can provide valuable insights into the candidate’s work ethic and impact. How much does a marketing expert cost? Budgeting for a marketing expert is crucial. Costs can vary widely depending on experience, location, and the scope of work. Here’s a rough breakdown to help you plan: Entry-level marketing professionals : Typically earn between $40,000 and $60,000 annually. They are great for supporting roles or smaller projects. Mid-level marketing experts : Expect to pay $60,000 to $90,000. These candidates usually have several years of experience and can manage campaigns independently. Senior marketing managers or specialists : Salaries range from $90,000 to $130,000 or more. They bring strategic insight and leadership skills. Freelancers or consultants : Hourly rates can vary from $50 to $200 depending on expertise and project complexity. Keep in mind that investing in a skilled marketing expert can lead to higher returns through better campaigns and partnerships. It’s worth balancing cost with the value they bring. Tips for a Smooth Hiring Process Hiring a marketing expert doesn’t have to be stressful. With a clear plan, you can make the process efficient and enjoyable. Here are some tips I’ve found helpful: Write a clear job description : Outline responsibilities, required skills, and expectations. This attracts the right candidates. Use structured interviews : Prepare questions that assess both skills and cultural fit. Test their skills : Consider giving a small project or case study to evaluate their approach. Communicate openly : Keep candidates informed about timelines and next steps. Involve your team : Get input from colleagues who will work with the new hire. Following these steps helps you avoid surprises and ensures you find a marketing expert who can hit the ground running. Moving Forward with Your Marketing Expert After you’ve found the right person, the real work begins. Onboarding your marketing expert properly sets the stage for success. Share your business goals, introduce them to key team members, and provide access to necessary tools. Remember, marketing is a dynamic field. Encourage ongoing learning and collaboration. Regular check-ins and feedback sessions help keep projects on track and allow your marketing expert to grow with your company. If you want to hire marketing expert who can bring fresh ideas and proven strategies, take your time to find someone who truly fits your vision. The right marketing professional can be a game-changer for your business. Finding and hiring your marketing expert is a journey, but with the right approach, it’s one that leads to growth and success. I hope these insights help you make the best choice for your team.

When it comes to landing a marketing account manager or partner marketing manager role, showcasing your writing skills is key. I’ve found that having a strong collection of examples of marketing content can make all the difference. These samples not only highlight your creativity but also demonstrate your ability to connect with audiences and drive results. Today, I want to share some inspiring marketing writing samples that can help you build a compelling portfolio and impress recruiters and hiring managers. Why Examples of Marketing Content Matter Marketing is all about communication. Whether you’re crafting an email campaign, a social media post, or a product description, your words need to engage and persuade. That’s why having solid examples of marketing content is essential. They show your range, style, and understanding of different marketing channels. For instance, a well-written blog post can demonstrate your ability to educate and inform, while a catchy ad copy reveals your knack for grabbing attention quickly. When recruiters see diverse samples, they get a clearer picture of your skills and how you might fit their team. Here are some key reasons why examples of marketing content are so valuable: Showcase versatility: Different formats require different tones and techniques. Highlight results: Samples can include metrics or outcomes to prove effectiveness. Build credibility: Real examples prove you can deliver quality work. Inspire confidence: Recruiters feel more comfortable hiring someone with proven skills. What are writing samples for marketing? Writing samples for marketing are pieces of content that demonstrate your ability to create effective marketing messages. These can include blog posts, email newsletters, social media updates, product descriptions, press releases, and more. The goal is to show how you craft messages that resonate with target audiences and support business goals. When selecting or creating your writing samples, consider these tips: Choose a variety of formats: Show you can write for different platforms and purposes. Focus on clarity and impact: Your writing should be easy to understand and persuasive. Include measurable results: If possible, add data like open rates, click-throughs, or sales increases. Tailor samples to the job: Highlight work relevant to the position you want. Keep it concise: Quality over quantity is key; a few strong samples beat many weak ones. By carefully curating your writing samples, you give recruiters a clear sense of your marketing expertise and style. Real-Life Examples of Marketing Content That Work Let me share some examples of marketing content that have inspired me and can help you craft your own portfolio. 1. Engaging Blog Post A blog post that educates readers while subtly promoting a product or service is a classic marketing tool. For example, a post titled “5 Easy Ways to Boost Your Social Media Engagement” can provide valuable tips and end with a call-to-action encouraging readers to try a social media management tool. Why it works: It offers useful information, builds trust, and gently nudges readers toward a solution. 2. Catchy Email Campaign An email with a clear subject line like “Unlock 20% Off Your Next Purchase - Today Only!” grabs attention immediately. The body should be short, friendly, and include a direct call-to-action button. Why it works: It creates urgency and makes it easy for the reader to take the next step. 3. Social Media Post A concise, visually appealing post with a strong message can boost brand awareness. For example, a tweet or Instagram post celebrating a company milestone with a branded hashtag encourages sharing and engagement. Why it works: It’s quick to consume and encourages interaction. 4. Product Description A product description that highlights benefits rather than just features can increase conversions. For example, instead of saying “This blender has 5 speeds,” say “Blend your favorite smoothies quickly and easily with 5 versatile speed settings.” Why it works: It connects features to customer needs. 5. Press Release A well-written press release announcing a new partnership or product launch can generate media interest. It should be clear, factual, and include quotes from key stakeholders. Why it works: It builds credibility and spreads the word through trusted channels. How to Create Your Own Marketing Writing Samples If you don’t have existing samples, don’t worry. You can create your own to showcase your skills. Here’s how I recommend getting started: Pick a niche: Focus on industries or topics you want to work in. Research: Understand the audience and what messaging works best. Write for different formats: Try blog posts, emails, social media, and product descriptions. Use real or hypothetical brands: You can create samples for imaginary companies or volunteer to write for nonprofits. Edit and polish: Make sure your writing is clear, error-free, and engaging. Get feedback: Ask peers or mentors to review your work. By building a diverse set of samples, you’ll be ready to impress recruiters with your marketing writing skills. Tips for Presenting Your Marketing Writing Samples Once you have your samples, how you present them matters. Here are some tips to make your portfolio stand out: Organize by format: Group blog posts, emails, social media, etc., for easy navigation. Provide context: Briefly explain the goal, audience, and results for each sample. Use a clean layout: Make your portfolio easy to read and visually appealing. Include links: If your work is published online, link to the live content. Keep it updated: Regularly add new samples to show your growth. Remember, your portfolio is your personal marketing tool. Treat it with care and keep it professional. If you want to explore more, check out this collection of marketing writing samples that showcase a variety of styles and formats. They can serve as great inspiration for your own work. By investing time in creating and curating your marketing writing samples, you’ll be well on your way to securing that marketing account manager or partner marketing manager position. Your writing is your voice - make it count! Happy writing!