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Julia Nielsen Resume

Julia Nielsen

julia@jewelswrites.com  •  linkedin.com/in/julianielsen

https://www.jewelswrites.com/

 

CONTENT & MARKETING MANAGER

 

Content & Marketing Manager driving AI‑powered content strategies, SEO, and multi‑channel campaigns. Proven success in boosting engagement, traffic, leads, and conversions across B2B and B2C portfolios, including a thriving content freelance venture. Skilled in WordPress, Google Analytics, Salesforce, Asana, and Marketing Development Fund Management, consistently elevating brand visibility and credibility.

 

AREAS OF EXPERTISE

 

Content Marketing Strategy | Digital Media Marketing | Artificial Intelligence (AI) | Social Media Marketing

Content Management | Search Engine Optimization (SEO) | Ad Account Management

Marketing Development Funds | Digital Copywriting | Website Management | Writing/Proofreading

 

 

KEY ACHIEVEMENTS

 

  • Boosted traffic, leads, and conversions 40% boost, contributing to $150K+ in upselling.

  • Generated $70K+ in marketing services within 90 days for AWS & Intel.

  • Secured #1 milk producer in Brazil as a client and boosted followers 200% in five months.

 

PROFESSIONAL EXPERIENCE

Jewels Writes
Marketing Consultant                                                                                                                                                                   09/2024 - Present

                                                                                                               

  • Advised small business owners on audience targeting, messaging, and online presence — case study showed 45% increase in website impressions and leads.

  • Improved keyword placement, technical structure, and mobile optimization, driving a 35% boost in search engine impressions and smoother user experiences.

  • Guided video storytelling and social media cadence, resulting in an average 22% follower growth and stronger brand authenticity.

  • Implemented Google Business optimization, location‑based keywords, and referral incentives, achieving a 42% increase in client visibility.

  • Built and managed JewelsWrites.com, centralizing services and writing samples, generating 1,400 monthly impressions and referrals.                                                                                         

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Sparkz Marketing | Pleasant Grove, UT                                                                                                                                     10/2023 - 07/2024

Director of Sales Lead Generation/Content Manager

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  • Built and led a top-performing team of 12 sales reps

  • Leveraged AI content tools, including ChatGPT, Claude, Bard, and CoPilot, to streamline copywriting and targeting, driving a 30% surge in qualified leads for home service and food and beverage clients across regional markets.

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Scorpion Design | Lehi, UT                                                                                                                                                            06/2022 - 01/2023                        

Marketing Manager

 

  • Strategically managed 24 franchise clients, optimizing campaigns for increased traffic and leads while reducing the cost per qualified lead.

  • Orchestrated upsells totaling $80K among key clients, enhancing lead generation outcomes.

  • Enhanced brand identity and engagement through the implementation of effective multi-channel marketing strategies.

 

MarketStar | Lehi, UT                                                                                                                                                                        11/2021 - 05/2022

Partner Marketing Manager for Intel (Contract)

 

  • Served as a liaison for Intel, supporting 30 tech companies and ensuring optimal utilization of funds, resulting in $100K+ in marketing services within 3 months.

 

The Channel Company (formerly bChannels) | Lehi, UT                                                                                                          3/2021 - 08/2021                             

Partner Marketing Manager for AWS (Contract)

 

  • Designed, implemented, and enhanced marketing strategies utilizing Marketing Development Funds (MDF) for 50 leading tech companies.

  • Upsold $60K in marketing services through marketing initiatives.

  • Conducted thorough analysis and reporting of marketing campaign results, extracting valuable insights, and identified strengths and weaknesses, resulting in a 25% increase in both traffic and leads.

 

REVITY | Lehi, UT                                                                                                                                                                                11/2019 - 08/2020                          

Content Director

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  • Collaborated across functions to develop and fine-tune distinctive content strategies for over 120 clients, driving a 30% increase in traffic.

  • Collaborated seamlessly across functions to develop and fine-tune distinctive content strategies for over 120 clients, driving a remarkable 30% increase in traffic.​

  • Showcased proficiency in inbound marketing techniques and SEO, employing tools such as Google Keyword Planner, SEMrush, Ahrefs, and Moz that resulted in a 34% increase in website impressions and an 18% increase in leads.

  • Conducted comprehensive market research and collaborated with cross-functional teams to define content themes, topics, and formats, ensuring alignment with overarching marketing objectives. This strategy increased conversions by 47% within six months.

 

ATS ShieldSafe & Innova | Pleasant Grove, UT                                                                                                                         08/2018 - 11/2019                                               ​Content Marketing Manager

 

  • Executed content marketing strategy and orchestrated compelling content via WordPress to elevate SEO strategies, achieving 50% surge in both traffic and conversions.

  • Managed email campaigns for a subscriber base exceeding 45,000, achieving heightened engagement and bolstering the company's digital presence.

  • Drove 200% growth in social media followers within five months, employing strategic content posting and active audience engagement.

 

 

EDUCATION & CERTIFICATIONS
 

 

Diploma - The Institute of Children’s Literature

HubSpot Software Certification - HubSpot

Salesforce Essential Training Certification - LinkedIn

Google Analytics Certification - SkillShare

Certified Digital Marketing Masterclass - Udemy

Certified Content Marketer - HubSpot Academy

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