top of page

Julia Nielsen Resume

Lehi, UT  |  julia@jewelswrites.com
Mobile:  801.636.3788  |  LinkedIn Profile

 

Marketing & Sales Leader | Digital Strategy | Content Development | Client Growth & Retention Expert

 

PROFESSIONAL SUMMARY

 

Results-oriented Marketing and Sales Professional with over 5 years of progressive experience driving growth across digital channels, brand storytelling, and integrated campaigns. Blends strong business acumen with creative execution to craft tailored content frameworks that align with audience behavior, platform algorithms, and campaign goals.

 

Guides cross-functional teams with a collaborative leadership style that fuels innovation, accelerates performance, and strengthens internal alignment. 

 

Consistently delivers measurable gains in qualified lead generation, online visibility, and customer engagement through data-driven decisions, SEO optimization, and omnichannel targeting. Recognized for building trust with enterprise and franchise clients through thoughtful communication, tactical guidance, and proactive campaign management. Proven ability to elevate brand positioning, generate upsell opportunities, and sustain long-term client retention in fast-paced agency environments.

​

  • Leads revenue-generating campaigns that increase qualified leads by tailoring multichannel strategies around performance data, audience behavior, and competitive insights while aligning closely with sales and creative teams to drive engagement and conversion.

  • Drives client retention and upsells by cultivating strong partnerships through clear communication, performance reporting, and data-backed recommendations that address business goals, resulting in high renewal rates and consistent revenue growth.

  • Oversees cross-functional collaboration with designers, content creators, and analytics teams to deliver cohesive marketing assets and execute projects on time, strengthening brand consistency, pipeline velocity, and campaign scalability.

 

Areas of expertise include:

​

  • Digital Marketing Strategy

  • Lead Generation Campaigns

  • Content Development

  • Team Leadership

  • SEO Optimization

  • Client Relationship Management

  • Social Media Management

  • Email Marketing

  • Campaign Performance Analysis

  • Cross-Functional Collaboration

  • Paid Media Plans

  • Brand Messaging

  • Sales Enablement

  • Marketing Automation

  • Account Management

 

PROFESSIONAL EXPERIENCE

Sparkz Marketing, Pleasant Grove, UT         2023 to 2024

 

Director of Sales and Account Management, Content Marketing Manager 

 

Directed high-impact lead generation campaigns by executing cross-platform content strategies spanning blogs, social media, landing pages, email, and SMS. Leveraged AI content tools to streamline copywriting and targeting, driving a 70% surge in qualified leads for home service and food and beverage clients across regional markets.
 

  • Built and led a top-performing team of 12 sales reps focused on lead generation and pipeline growth. Developed a supportive, performance-driven culture by providing consistent coaching, aligning daily priorities with marketing efforts, and fostering collaboration with creative teams to optimize lead quality and team development.

  • Collaborated with visual creatives to design multimedia assets that aligned with each campaign’s goals and messaging. Drafted platform-specific social content that strengthened brand identity and increased engagement across LinkedIn, Instagram, Facebook, and emerging platforms, enhancing client visibility and audience reach.

  • Analyzed audience insights and behavior trends to build data-informed social media calendars and digital marketing blueprints. Created targeted campaigns that attracted new customers and contributed to a 72% increase in website traffic, along with significantly improved conversion rates over a concentrated six-month campaign period.

  • Oversaw digital content workflows using HubSpot, Hootsuite, and Canva to coordinate publishing schedules, edit materials, and maintain brand voice consistency. Focused on SEO optimization and performance metrics to refine messaging, increase search visibility, and maximize inbound lead generation across all key channels.

 

Scorpion, Lehi, UT         2022 to 2023

Brand Marketing Manager 

 

Managed high-value franchise accounts such as Del Taco and World Gym by tailoring SEO and SEM strategies to their business goals, resulting in $80,000 in upsells. Built trust through consistent communication and performance reporting, helping the franchise division achieve the top rank in client retention and total revenue from 2019 through 2023.

​

  • Coordinated multi-channel digital campaigns using HubSpot, Google Ads, and Meta Ads Manager to update web content, manage paid media, and launch targeted social promotions. Efforts boosted online engagement, led to two closed sales from inbound traffic, and reinforced brand credibility across multiple markets and customer segments.

  • Launched brand visibility campaigns for new product rollouts by planning platform-specific content calendars, scheduling high-impact posts, and optimizing for audience behavior across Facebook, Instagram, and LinkedIn. Generated over 10,000 organic impressions and increased web traffic by 25% within the first 30 days of campaign deployment.

  • Maintained a 94% renewal rate across accounts by proactively managing client satisfaction through regular check-ins, fast turnaround on requests, and data-backed recommendations. Efforts strengthened retention by 15%, reduced churn, and created long-term loyalty across multiple competitive franchise verticals and marketing regions.

  • Closely monitored marketing data weekly to spot campaign trends, assess customer engagement, and identify performance gaps. Used findings to suggest cross-sell ideas, adjust targeting parameters, and refine messaging. These updates helped lift ROI across several digital campaigns and directly contributed to lowering attrition and increasing campaign value.

 

MarketStar, Ogden, UT         2021 to 2022

Partner Marketing Manager (Intel contract) 

​

Drove partner marketing success by onboarding reseller and distribution partners onto Intel’s digital marketing platform, educating them on leveraging Marketing Development Funds (MDF) for co-branded campaigns, email automation, and paid media, which led to a 20% increase in brand visibility, improved online perception, and expanded regional market share.

​

  • Presented value-driven marketing solutions by customizing pitches that aligned Intel services with partner business goals, demonstrating ROI through case studies and performance dashboards. Converted hesitant clients by addressing objections and showcasing results, leading to an 80% surge in service utilization and elevated cross-functional alignment.

  • Strengthened customer retention programs by generating monthly business review reports, interpreting order history data, and recommending upsell and bundling strategies. Maintained client engagement through scheduled check-ins and campaign updates, driving a 25% boost in average order size while increasing customer lifetime value.

  • Grew consultative relationships with partners and internal sales teams by leading discovery calls, aligning campaign objectives, and managing timelines through CRM and project tools. Delivered actionable insights on content performance, SEO optimization, and audience targeting to maximize lead generation and improve program scalability.

 

bChannels, Lehi, UT         2021

Partner Marketing Manager (AWS contract) 

 

Achieved $70 K+ in marketing revenue within 90 days by managing MDF programs for 50 top-tier global tech clients, coordinating campaign logistics, compliance checks, and vendor communications to accelerate ROI. Oversaw creative approvals, tracked KPIs, and collaborated with partner teams to increase engagement across digital and event-based activations.

​

  • Crafted and launched integrated marketing strategies that boosted qualified lead generation by 22% and webinar attendance by 34% through cross-channel execution. Designed email nurtures, paid ads, and SEO-optimized content using HubSpot, Salesforce, and Google Analytics, while aligning messaging to buyer personas and lead scoring models.

  • Spearheaded segmentation analysis to identify high-value customer groups, leveraging behavioral insights, intent data, and firmographics to build targeted campaigns that raised conversion rates by 40%. Partnered with data science and product marketing teams to refine messaging frameworks and reduce cost per acquisition across channels.

  • Collaborated cross-functionally with sales, product, and creative teams to develop campaign collateral, launch GTM plans, and align messaging with pipeline goals. Managed timelines, content briefs, and performance benchmarks to ensure timely delivery and maximize impact across ABM, email marketing, paid media, and content syndication efforts.

 

Revity Marketing Agency, American Fork, UT         2019 to 2020

Content Director 

 

Produced measurable content success by partnering with SEO analysts, marketing managers, and creative teams to develop tailored content processes for over 120 clients, increasing organic traffic by 30% through audience segmentation, keyword clustering, competitive benchmarking, and data-backed editorial planning.

​

  • Directed SEO-focused initiatives by executing robust keyword strategies through platforms like SEMrush, Moz, and Google Keyword Planner, aligning high-intent terms with buyer personas and sales funnels, which generated a 35% lift in qualified inbound leads across B2B and B2C industries while lowering bounce rates.

  • Monitored and interpreted analytics across engagement metrics, lead attribution models, heatmaps, and time-on-page data using Google Analytics and HubSpot, refining underperforming content and shaping future campaigns with actionable insights that increased user retention and boosted overall content ROI.

  • Oversaw multi-writer workflows by conducting content reviews, assigning briefs via Asana, maintaining deadlines through Google Sheets, and facilitating weekly editorial syncs that supported internal writers and freelancers while elevating consistency, voice, tone, and brand alignment across all client deliverables.

 

PREVIOUS EMPLOYMENT

Apline Technical Services, Pleasant Grove, UT         2018 to 2019

Content Manager

 

EDUCATION

Sales and Marketing         2024

Grant Cardone University 10X Sales

  • Completed comprehensive training in sales and marketing, covering client retention strategies, marketing plans, persuasive sales scripts, and Sales Director coursework focused on recruiting, team organization, and converting leads into clients.

 

TECHNICAL SKILLS

  • HubSpot, Hootsuite, Google Ads, Meta Ads Manager, Google Analytics, Salesforce, Canva, SEMrush, Moz, Google Keyword Planner, Asana, Content Management Systems (CMS), Email Automation Platforms, SEO Tools, Paid Media Platforms, Social Media Scheduling Tools, Data Visualization & Reporting, Marketing Development Funds (MDF) Platforms, Content Calendar Management, Lead Scoring Models, A/B Testing Tools

 

LICENSES, TRAINING, AND CERTIFICATIONS

  • HubSpot Software Certification - HubSpot (2022) 

  • Salesforce Essential Training Certification (2021) 

  • Google Analytics Certification - Skillshare (2021) 

  • Certified Digital Marketing Masterclass - Udemy (2021) 

  • Certified Content Marketer - HubSpot Academy (2021)

bottom of page