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Resume
- J N
- May 31, 2023
- 4 min read
Julia Nielsen
Lehi, UT | 801.636.3788 | julialn72@gmail.com
Professional Summary
A
complished and Strategic Marketing Manager, including as a Partner Marketing Manager for Amazon Web Services (AWS) and Intel, with 5+ years of experience in developing and executing marketing strategies, including SEO content, social media, Google Ads, and Paid Search. Highly skilled in leading high-performing teams, crafting compelling content, and optimizing digital marketing campaigns for maximum ROI. Adept in managing content calendars, spearheading content updates, and managing accounts
Technical Skills
Business to Business (B2B), Business to Consumer (B2C), WordPress, Marketing Development Fund (MDF) Management, Google Analytics, Salesforce, SEO, SEM
Professional Experience
Freelance Content Specialist | Lehi, UT | August 2024 - Present
Crafted compelling and original content tailored to diverse client needs and target audiences by adapting writing styles for various platforms and formats and utilizing search engine optimization tools, resulting in 25% website traffic
Conducted thorough research to ensure accuracy, credibility, and depth of understanding for all writing projects by maintaining up-to-date knowledge of industry trends, leading to client satisfaction
Managed multiple projects simultaneously, consistently meeting deadlines and communicating effectively with clients to address questions and incorporate feedback, ensuring client retention
Self-edited and proofread all work to ensure high-quality, error-free deliverables, demonstrating strong attention to detail and commitment to excellence.
Sparkz Marketing | Pleasant Grove, Utah | Oct 2023 - July 2024Director of Sales Lead Generation/Content Manager
Developed and executed lead generation plans, increasing leads by 70% via content marketing management, including writing and editing blogs, social media posts, landing pages, emails, SMS, and more
Recruited, led, and inspired a high-performance lead generation team, fostering collaboration and continuous improvement
Conducted market research and analysis to identify trends and shape effective strategies, including designing and scheduling social media posts, which garnered a 72% increase in traffic and conversions within 6 months for internal and clients
Implemented cutting-edge tools and technologies to optimize lead generation processes, including skills with Canva, Asana, GoHighLevel, and Zoho
Scorpion Design | Lehi, UT (remote)Marketing Manager | 2022 - 2023
Spearheaded accounts for 24 franchise clients as an account manager in the Enterprise department, including Del Taco and World Gym, utilizing SEO and SEM strategies
Utilized strategic marketing plans by assessing data analysis and holding monthly reporting and insights meetings, resulting in $80,000 in upsells
Created website content and directed social media marketing campaigns by leveraging strategies to increase online visibility and customer engagement, resulting in 2 closed sales
Developed a marketing strategy that achieved 60% visibility for new products on Facebook, Twitter, Pinterest, and Google+, resulting in 10k organic social media impressions and a 25% increase in website traffic
MarketStar | Lehi, UT (remote)
Partner Marketing Manager | 2022-2022
Developed a marketing plan by onboarding partners onto the Intel marketing platform, explaining how their marketing development funds (MDF) can be used for marketing activities, resulting in a 20% increase in brand awareness, improving product positioning and online reputation
Promoted new marketing services by pitching their benefits and market value to achieve superior customer service interactions, resulting in an 80% increase in sales
Using a good line of communication by ensuring strategic monthly reports and informative emails and messages, resulting in maintained strong customer retention and increasing average order size by 25%
bChannels | Lehi, UT (remote)
Partner Marketing Manager | 2021-2022
Generated $70,000+ in marketing services within a 90-day window by effectively managing Marketing Development Funds (MDF) for 50 tech companies as a Partner Marketing Manager for AWS
Developed and executed comprehensive marketing strategies by driving brand awareness, increasing customer acquisition, and generating leads
Analyzed market trends and competitor activities to identify opportunities for growth and adjust marketing strategies accordingly, which resulted in a 22% average increase in qualified leads
Created comprehensive marketing reports/presentations by using Amazon Web Service's platform, which resulted in a 34% increase in webinar participation
Led market segmentation projects, identifying key customer segments and developing targeted marketing campaigns, resulting in a 40% increase in conversion rates
REVITY Marketing Agency | American ForkContent Marketing Director | 2019 - 2020
Collaborated with cross-functionally relevant departments to create and refine unique content for 120+ clients by researching keywords for maximum impact and traffic, resulting in a 30% increase in traffic.
Demonstrated expertise in inbound marketing techniques and search engine optimization (SEO) by utilizing tools like Google Keyword Planner, SEMrush, and Moz, which led to a 35% increase in qualified leads
Led content meetings, fostering open communication and enabling the creation of impactful content strategies by training writers, leading to better performance overall.
Edited and proofread writer's content by using tools such as Grammarly and the AP Editor's Handbook, resulting in professional, polished copy
Created and managed a long-term editorial calendar and content production pipeline by using Asana and Google Sheets, which resulted in an organized and well-defined task system
Colla
Content Manager | Pleasant Grove, UTATS ShieldSafe & Innova| 2018 - 2019
Managed office tasks and copywriting for a B2B company that sold water treatment services and safety showers by creating relevant and engaging content, increasing organic traffic by 60%
Utilized WordPress to boost search engine optimization (SEO) strategies, developed and published email campaigns in Net-Results, and drove social media marketing, resulting in a 200% increase in traffic and conversions within 6 months
Translated two websites into Portuguese and Spanish by using a 3rd party agency, which led to the acquisition of the #1 dairy producer in Brazil
Created and produced marketing videos by writing scripts and recording regional sales managers (RSM) and search matter experts (SME), leading to a 30% sales conversion rate.
Content Writer | American Fork, UTATS ShieldSafe & Innova| 2017 - 2018
Interviewed over 150 dental practices for website content preferences and needs by calling and understanding their content needs; this led to a retention rate of 98%
Worked closely with top leaders and a results-oriented writing team in finalizing projects ranging in value and complexity, often writing 4-5 websites a day by using an HTML template, leading to our team meeting weekly quotas
Helped writers complete their assignments for dental practices and mentored them on their grammar, voice, and formatting as a senior writer
Education & Certifications
Diploma
, The Institute of Children’s Literature
, 2022
2021
, 2021
, 2021
, 2021
, 2021
www.jewelswrites.blogspot.com
www.linkedin.com/in/julianielsen
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